6 Keys to analyze in your competitors' PPC strategies
Posted: Mon Dec 23, 2024 8:28 am
Designing and implementing PPC strategies can be a daunting task, however, the data insights you gain from researching your competition can make your job much easier overall.
SEMrush is primarily known as a competitive intelligence suite, so it is no surprise that when it comes to PPC-related tasks we rely heavily on our competitor analysis.
Based on our experience, we've discovered six important things advertisers need to consider to make their analysis truly relevant.
This article will help you better understand how to analyze your competitors' Google Ads strategies and use the accumulated information to achieve your goals.
Our advertising toolkit has been developed to help PPC specialists optimize their online marketing practices and take their competitive research to a whole new level.
Your Competitors' PPC Strategies - 6 Key Points
1.- Discover your competitor's keywords that you have overlooked
No matter how much time you spend researching keywords, there is always a risk of missing out on some highly relevant keywords, both high-potential terms and phrases.
Exploring your competitors' keyword landscape can give you fresh ideas that boost your creativity.
What keywords are your rivals using?
Is your competition fighting for terms you've overlooked?
PPC strategy competition - meme
It's important to know where your competition is outperforming you so you can change your strategy or approach.
SEMrush's Keyword Gap tool allows you to compare your domain's keyword portfolio with that of your competitors.
Simply enter the domains you want to analyze and select your “keyword type.”
You can also compare the same type of keywords (e.g. paid keywords) or compare the paid keywords of one domain to the organic keywords of another.
Next, you need to choose “intersection type” in your search terms.
If you choose “Keywords unique to first domain”, you will be able to view terms that you had not considered for your PPC campaigns.
PPC Competitor Strategies - Keyword Gaps
In the first column, you can see the resulting keywords for the first domain, but not for email list canada the second domain:
PPC Competition Strategies - Keyword Gaps Column
The report also allows you to drill down into certain data and discover more details:
Domain position in paid results for a specific keyword.
Volume.
Cost per click.
Density of competition.
Number of results.
SEMrush is primarily known as a competitive intelligence suite, so it is no surprise that when it comes to PPC-related tasks we rely heavily on our competitor analysis.
Based on our experience, we've discovered six important things advertisers need to consider to make their analysis truly relevant.
This article will help you better understand how to analyze your competitors' Google Ads strategies and use the accumulated information to achieve your goals.
Our advertising toolkit has been developed to help PPC specialists optimize their online marketing practices and take their competitive research to a whole new level.
Your Competitors' PPC Strategies - 6 Key Points
1.- Discover your competitor's keywords that you have overlooked
No matter how much time you spend researching keywords, there is always a risk of missing out on some highly relevant keywords, both high-potential terms and phrases.
Exploring your competitors' keyword landscape can give you fresh ideas that boost your creativity.
What keywords are your rivals using?
Is your competition fighting for terms you've overlooked?
PPC strategy competition - meme
It's important to know where your competition is outperforming you so you can change your strategy or approach.
SEMrush's Keyword Gap tool allows you to compare your domain's keyword portfolio with that of your competitors.
Simply enter the domains you want to analyze and select your “keyword type.”
You can also compare the same type of keywords (e.g. paid keywords) or compare the paid keywords of one domain to the organic keywords of another.
Next, you need to choose “intersection type” in your search terms.
If you choose “Keywords unique to first domain”, you will be able to view terms that you had not considered for your PPC campaigns.
PPC Competitor Strategies - Keyword Gaps
In the first column, you can see the resulting keywords for the first domain, but not for email list canada the second domain:
PPC Competition Strategies - Keyword Gaps Column
The report also allows you to drill down into certain data and discover more details:
Domain position in paid results for a specific keyword.
Volume.
Cost per click.
Density of competition.
Number of results.