How can a good communication strategy help a compan

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In short, it is usually quite complicated because in many cases they are rejected by another agency or consultant with whom they have not achieved the expected results due to false promises.

Many of the women I have met over the years tend to think that we have a magic wand to achieve the results they want in record time and on a minimal budget.

As for the big companies, they are very demanding with the results, as is logical, but they know what we are talking about and we do not usually have problems with communication, nor with the budgets, although they obviously negotiate and try to make it as profitable as possible.

We design strategies that are not only personalized but also individualized for the company, even considering each of its employees.

The work is more intense in developing training, actions, implementing tools and solutions, but they let you work at your own pace as long as the results are positive.

I think we have made a lot of progress in recent years, but there is still a long way to go.

Do you think there are conflicts between traditional communication and online communication? What advice would you give to companies to strengthen the daily coexistence between the two?

Since the arrival of the Internet, in all companies there has been a conflict between traditional communication and online communication.

You only have to look at the example in the mainstream media.

Years passed until they gradually understood that they could not be separate departments but that they had to work together to be able to offer a coherent product.

When it comes to marketing, many companies decide that one agency will handle their online communication and strategies, and another agency will handle their offline communication and strategies, and this is a big problem when it comes to matching messages.

Perhaps this problem is caused by the fact that some traditional agencies are very familiar with the offline world but lack professionals who master the online world and vice versa.

There are still very few agencies that can provide full 360 services to a brand with their own templates.

They do offer it, but they usually outsource these services to a second agency and this is where the problem lies.

This is easily solved if the teams from both agencies are integrated, that is, if they work together to develop strategies, even if each team de facto belongs to two different agencies.

In my case, for example, I have worked with teams from large agencies for a specific client and it has always worked perfectly.

For a while I wore the agency's cap, as if I were working there while we were developing the project, so each one puts their knowledge to good use and together we design the best project while maintaining a common line of communication, with the logical differences that both worlds demand of us.

y achieve its organizational goals? Can you share any success stories that particularly caught your attention?

As I said in point one, it is essential to have an internal communication plan to ensure that work flows.

The objectives should not be objectives of the company as such, that is very far away from us, they should be objectives of each and every one of the company's workers because if the company does well and the products or services are sold we all win and if the company does badly we all lose.

This is usually the biggest mistake of most companies; it is the management teams that design the plans, email in french almost always focusing on numbers, but they think little about the workers.

A strategic plan should be participated in to some extent by each and every employee of the company.

For example, at ABC, in each department we worked for months on the strategic plan for each department and finally the different plans were brought together into one large global business plan.

Employees have a lot to contribute because they know their day-to-day problems, their advantages over the competition and many of them are in permanent contact with consumers, so their opinion is essential to improve global and communication strategies.

Good organization and internal communication are the first pillars for a company to function. Otherwise, each employee will be like a