When someone signs up to receive your emails, they receive an email asking them to confirm their subscription. They must click on a link to say “yes, I want to receive these emails.” This is called double opt-in. Why is this important? It keeps your email list clean. Only people who actually want to receive your emails will confirm their subscription. You avoid sending unwanted emails, which can lead to spam traps and hurt your domain reputation check. Follow the law : In some countries, the laws regarding email marketing are strict. Double opt-in helps you comply with these laws because each subscriber clearly gives their consent. Ensure the quality of your list : With double opt-in, there is a greater chance that the people on your list are interested in what you are sending.
They have taken an extra step to confirm. Set it up : Choose an email service provider that supports double opt-in. They can guide you through setting it up. Usually, all it takes is enabling a setting and customizing the confirmation message. 06 Make it easier to unsubscribe Sometimes someone signs up to receive emails, but then decides they no longer want to receive them. That's okay. You need to let them go easily. How does this happen? If someone has trouble unsubscribing, they might mark your emails as spam. Too many spam marks can damage your domain reputation and your IP address. Make sure the unsubscribe link in your emails is easy to find and works with one or two clicks.
In many countries, the law requires that you have a clear way to unsubscribe. 07 Segment your email lists and send relevant, engaging content. Not everyone likes the same type of email. Segmenting your list usa mobile numbers means grouping people based on what they like or need. For example, you might create a group for those who like sales, another for those who prefer updates on new products, and so on. To improve your domain's reputation, send them emails that match each group's interests. Segment your audience based on what they're interested in. When your emails are well-targeted, people engage more. They open them, click on links, and even forward them to their friends.
All this activity suggests to email service providers that your messages are welcome. This is good for your IP reputation and your domain reputation. But the work is not finished: we must monitor the reaction of the different segments. If a group isn’t engaging, try something new with them. Split testing can be a good idea. Always look for ways to keep your content fresh and relevant to improve your sending reputation. A new email has been received. Source: Story Game Conclusion Believe it or not, your emails are just a click away from the spam folder. By taking the right steps and using the right tools, you can ensure that your emails are welcomed into inboxes, not junk folders.
Maintain a positive domain reputation – send email wisely: regular checks, good sending practices, use of authentication protocols and email verification are your best friends. Finally, use Bouncer to ensure emails are sent to valid and active addresses. Test Bouncer with 100 free verifications and start sending emails that matter!