7 sales tips for the festive December
Posted: Mon Dec 23, 2024 6:37 am
The festive December is the best time of the year for me!
When I smell the holiday treats, I know Christmas Eve is not far away. The festive scent heightens the anticipation and makes the Advent days even more magical.
The festive atmosphere fills us with the desire to spend time with the people we love, express gratitude for all the good things that have happened to us, and delve deeper into ourselves.
Towards the end of the year, we start thinking about the coming year and setting new goals.
The holidays are also a great opportunity to sell something.
But you need to prepare for this early enough. Right after Black Friday, you should start thinking about your holiday shopping marketing strategy.
Since this is a truly magical time, with a little creativity you can prepare a special offer of your products.
So let's see what you can prepare:
1. Prepare special holiday packages
Think about which of your products or services would really make anyone happy accountants emails list if they received them as a gift. Create a special package that includes several of your products or services, with a special holiday price, of course. This is where you can really play around with different packages and different prices.
EXAMPLE: Gift certificates
2. Add a special bonus, like a cherry on top of the cake
To your holiday package, you can add a special offer (bonus product or service) with a limited-time coupon code.
3. Do a Giveaway
Prepare a really special gift that would make your followers happy. It doesn't have to be your product or service and invite them to participate. If you are more generous, give more. Why not give something as a gift of the heart for the holiday season.
You can run a giveaway on social media, in email marketing, on your website,...
4. Support charity
During the holiday season, there are many people who find it difficult to afford gifts, and sometimes even basic necessities. If you join a charity campaign, you will also build on your brand recognition.
The 2010 Cone Evolution Study showed that 85 percent of consumers have a more positive opinion of a product or company that supports charity. And not only because of this, but by participating in charitable projects we give the most to ourselves, because in these times it warms the heart to know that we have brightened someone's holiday with a small gesture .
EXAMPLE: Of the products sold in December, we will donate 20% to charity.
5. Offer limited-time bonuses
You can create time- limited bonuses that customers receive if they order your product within a certain time period. For example, free shipping and a guarantee that the customer will receive the package if they order by a certain date. There are many options. ☺
6. Don't forget about email marketing
Send a special holiday email with a nice greeting and thank your customers for working with you. Prepare an exclusive holiday offer for them and of course invite them to your website. Since it's the holiday season, you can also afford a little humor and playfulness.
7. Don't forget about special holiday graphics too
Also, make sure your offer is festive in color, so it's also pleasing and appealing to the eye. You can create truly beautiful graphics in Canva that will further entice you to buy. If you're new to this tool, you can learn how to use it in my online course Canva for Entrepreneurs.
The festive December is the month when you can package your products and services into holiday packages that will delight anyone who receives them.
When I smell the holiday treats, I know Christmas Eve is not far away. The festive scent heightens the anticipation and makes the Advent days even more magical.
The festive atmosphere fills us with the desire to spend time with the people we love, express gratitude for all the good things that have happened to us, and delve deeper into ourselves.
Towards the end of the year, we start thinking about the coming year and setting new goals.
The holidays are also a great opportunity to sell something.
But you need to prepare for this early enough. Right after Black Friday, you should start thinking about your holiday shopping marketing strategy.
Since this is a truly magical time, with a little creativity you can prepare a special offer of your products.
So let's see what you can prepare:
1. Prepare special holiday packages
Think about which of your products or services would really make anyone happy accountants emails list if they received them as a gift. Create a special package that includes several of your products or services, with a special holiday price, of course. This is where you can really play around with different packages and different prices.
EXAMPLE: Gift certificates
2. Add a special bonus, like a cherry on top of the cake
To your holiday package, you can add a special offer (bonus product or service) with a limited-time coupon code.
3. Do a Giveaway
Prepare a really special gift that would make your followers happy. It doesn't have to be your product or service and invite them to participate. If you are more generous, give more. Why not give something as a gift of the heart for the holiday season.
You can run a giveaway on social media, in email marketing, on your website,...
4. Support charity
During the holiday season, there are many people who find it difficult to afford gifts, and sometimes even basic necessities. If you join a charity campaign, you will also build on your brand recognition.
The 2010 Cone Evolution Study showed that 85 percent of consumers have a more positive opinion of a product or company that supports charity. And not only because of this, but by participating in charitable projects we give the most to ourselves, because in these times it warms the heart to know that we have brightened someone's holiday with a small gesture .
EXAMPLE: Of the products sold in December, we will donate 20% to charity.
5. Offer limited-time bonuses
You can create time- limited bonuses that customers receive if they order your product within a certain time period. For example, free shipping and a guarantee that the customer will receive the package if they order by a certain date. There are many options. ☺
6. Don't forget about email marketing
Send a special holiday email with a nice greeting and thank your customers for working with you. Prepare an exclusive holiday offer for them and of course invite them to your website. Since it's the holiday season, you can also afford a little humor and playfulness.
7. Don't forget about special holiday graphics too
Also, make sure your offer is festive in color, so it's also pleasing and appealing to the eye. You can create truly beautiful graphics in Canva that will further entice you to buy. If you're new to this tool, you can learn how to use it in my online course Canva for Entrepreneurs.
The festive December is the month when you can package your products and services into holiday packages that will delight anyone who receives them.