What makes Twitter different then?
Posted: Mon Dec 23, 2024 6:36 am
Obviously, the Innocent archetype can also be applied to business.
Generally speaking, and I don't mean to say that Coca Cola is one of them, the companies that fit into this archetype are not the most innovative in the world.
Its structure is usually pyramidal, classic, efficient.
The prices of the products they sell are usually reasonable and the quality is reliable.
Employees, therefore, do not expect a company based on this model to have a horizontal or democratic organization, or one in which roles are not perfectly defined.
In this organizational model, structures are clear, roles are defined , and everyone knows they are part of a well-oiled, functioning chain.
Examples of storytelling for companies according to their size
Coca-Cola has a rich history of nuances and has been able to take advantage of them to create a corporate culture in line with its values.
Just like this company (with its global casuistry), there are other large and small companies email database lists poland that have known how to take advantage of corporate storytelling to create a business culture that defines them both internally and externally.
Below, I will show you some of the best examples of corporate storytelling that I have been able to gather and I will examine (along with your contributions, I hope) whether their cultures fit the image they project to the outside world with their communication.
Storytelling for large companies
Large companies have both a problem and an advantage, depending on how you look at it.
Their competitive advantage is called "legacy."
That is to say, many of the world's largest and oldest companies have been built over decades on a hard-earned legacy.
This legacy is a gift for many of them, especially those lucky enough to have been born from such wonderful minds as Ford, Jobs or Lauder.
At the same time, legacy can also be a burden that prevents the company from expanding into new frontiers.
Because?
Because for some of these companies, their legacy is a burden, and especially if they are in the technology sector, they can be perceived as old or inflexible.
Twitter case
Startups are characterized by having a dynamic, modern and disruptive business culture, challenging all productive logic.
Rooftop meetings, cool coworkers, and a team-oriented environment are some of the things Twitter employees like to highlight.
Features, on the other hand, shared by other companies such as Google or Facebook.
Generally speaking, and I don't mean to say that Coca Cola is one of them, the companies that fit into this archetype are not the most innovative in the world.
Its structure is usually pyramidal, classic, efficient.
The prices of the products they sell are usually reasonable and the quality is reliable.
Employees, therefore, do not expect a company based on this model to have a horizontal or democratic organization, or one in which roles are not perfectly defined.
In this organizational model, structures are clear, roles are defined , and everyone knows they are part of a well-oiled, functioning chain.
Examples of storytelling for companies according to their size
Coca-Cola has a rich history of nuances and has been able to take advantage of them to create a corporate culture in line with its values.
Just like this company (with its global casuistry), there are other large and small companies email database lists poland that have known how to take advantage of corporate storytelling to create a business culture that defines them both internally and externally.
Below, I will show you some of the best examples of corporate storytelling that I have been able to gather and I will examine (along with your contributions, I hope) whether their cultures fit the image they project to the outside world with their communication.
Storytelling for large companies
Large companies have both a problem and an advantage, depending on how you look at it.
Their competitive advantage is called "legacy."
That is to say, many of the world's largest and oldest companies have been built over decades on a hard-earned legacy.
This legacy is a gift for many of them, especially those lucky enough to have been born from such wonderful minds as Ford, Jobs or Lauder.
At the same time, legacy can also be a burden that prevents the company from expanding into new frontiers.
Because?
Because for some of these companies, their legacy is a burden, and especially if they are in the technology sector, they can be perceived as old or inflexible.
Twitter case
Startups are characterized by having a dynamic, modern and disruptive business culture, challenging all productive logic.
Rooftop meetings, cool coworkers, and a team-oriented environment are some of the things Twitter employees like to highlight.
Features, on the other hand, shared by other companies such as Google or Facebook.