7 reasons why you should include video marketing in your strategy

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Video marketing is a type of online advertising that uses video content in addition to text and images. The use of video content has grown rapidly in recent years and will continue to grow in the future.


On average, people watch 10 hours of video online per week . And it looks like this number will increase in the future. Especially among the younger generations – most young people no longer watch TV, but prefer to watch videos.


IMAGE: What kind of video content do internet users prefer to watch?





Facebook CEO claims that by 2023, Facebook content will be entirely “video content.” Cisco (Cisco Certified Internetwork Expert) states that in 2022, online video will represent more than 82% of all consumer internet traffic – a 15-fold increase from 2017.


This trend also presents a valuable opportunity for businesses. Video content achieves higher engagement rates across all social networks , as people prefer to learn about new products through a short video presentation. They are also twice as likely to share the video with their friends.






Video is not only a powerful tool in marketing , it is also increasingly gaining ground in sales. You need video content if you want to develop and make your work easier, as it will significantly contribute to better results and business performance for your company.


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Let's look at some reasons why you should include video content in your marketing strategy.


1. Video ads increase conversions and sales

Video content can increase conversion rates by 80%. This means you can sell your product faster. Studies show that 74% of people who watched a product demo video later purchased the product. A well-made video always leads to sales.


2. Builds trust and creates long-term cooperation

Trust is the foundation of sales. 57% of people agree that video is more likely to persuade them to make a purchase. Video engages and activates emotions, and humans are visual creatures, so we are most fascinated 8-digit phone number philippines by what we see and hear. That's why it's very important to offer interesting and useful information in your video.


3. Encourages interaction on social media

Video content is the hottest thing on social media right now. Video content is also being encouraged and new features are being added all the time. Just look at how popular “Stories” are and how quickly the options for video content are changing. There’s something new almost every day.


4. Google algorithms highlight video content

The more time customers spend on your website, the more trust they build in your brand and your business. If you have videos on your website, you are 53% more likely to appear in Google search results.


5. Increase the time spent on your website

If your content on your website is also displayed using videos, 65% of website visitors watch at least ¾ of the video. Video is also one of the first things a visitor notices on your website.


6. Your personal brand awareness also increases

With videos, you can show the personalities and people behind the logo, you can show the background of what's happening in the company, your business premises, how you create... This way you can establish a closer connection between you and your customers.


7. Video is great for storytelling

Good video content quickly grabs the viewer's attention, sparks interest, and encourages interaction. With video content (introductory videos, useful content, interviews, animations, etc.), you can capture attention in an interesting way, tell your story , and build trust in your brand at the same time. All of this significantly influences the purchasing decision.


Video marketing is already a necessity for the future, according to all predictions. The sooner you start using it, the easier it will be to follow new trends. However, not every video is a recipe for automatic success online.


The first factor for success is content, which must be high-quality and useful for the viewer.

Other factors include: your target audience , what goal you want to achieve, and where you will publish the video.


In my next blog post, I will share with you information on what is needed for a good video marketing strategy.