Benefits of Long-Term Content for B2B

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Positive brand awareness is key to attracting new customers, especially in a competitive market. Sharing insider knowledge through long-form content can increase brand awareness and help position your team as industry experts. There are several ways to do this, including whitepapers , ebooks , podcasts , and guides . Think about what your audience wants to learn more about, what unique perspective you can offer, and your team’s strengths before diving into content creation. Think outside the box – you want it to be an innovative idea that’s not overdone, or you won’t see much success.

Once you’ve decided on the topic and style of content you want to offer, you need to join the big debate about gated content. Gated content means that the person viewing the page must leave their contact information (usually name, company, email, and sometimes phone number) before they can access the content. People are more likely to sign portugal mobile database up and hand over their information if they know they can get something valuable, accelerating B2B lead generation.

However, publishing your content will definitely increase downloads, improve SEO, and increase brand awareness. An eBook is more likely to be shared and linked to by others if the content is not original, which increases organic reach. While you won’t have instant access to their information, the quality of the leads will be much better since they will have reached out to you and already trust your brand.