Secondly, when shoppers

[robiulhasan]

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begin the checkout they have to put their email address and then go through three quick steps, with minimal number of form elements. When you complete the first step the next step is automatically revealed, until you reach the “place order” button at which the transaction is made. This approach allows a clear and flowing checkout with clear calls for action and an ability to know where in the process you are at. Additionally, the customer has the freedom to edit their cart and to go back to the website by clicking the ASOS icon at the top.

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As demonstrated by ASOS, it isn’t mandatory cell phone number leads to have the progress bar at the top of the checkout page if the process can be clearly shown differently. However, it can be a useful tool to implement, as Boohoo shows us.

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Be Fully Transparent with Your Customers
Objective: prevent a decline in motivation