Brand positioning plan: interview with Iñaki Maiz

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If we survey companies in any sector about whether they have a brand positioning plan , many of them would surely shrug their shoulders or simply say no.

Showing your own identity is much more important than many business leaders think, and to talk about it and everything it entails, I have contacted a great professional who has proven experience in innovative brand positioning.

Who is Iñaki Maiz?
Before reaching his current position, which I will reveal shortly, Iñaki has been steadily and progressively strengthening his professional background year after year.

Thus, after training in Business Administration and Management at the University of Deusto, he began his professional career at Deloitte in 2002.

For 7 years he carried out auditing and consulting work in large companies in the construction and railway sectors, among others, as audit manager.

In 2009 he joined Ikusi as Director of Corporate Development and actively participated in the integration project of the business acquired by this company in Mexico.

In 2011 he took over the financial management of the company and in 2013 he assumed the general management of this company belonging to Velatia.

If I had to mention one characteristic to define your work, I would undoubtedly say that yours is a professional profile characterized by know-how and an innovative business vision.

Both characteristics are successfully applied in their daily work, but let's not stop here and let's take advantage of their expertise to answer a few questions related to the brand positioning plan.

We start the interview.

What is a brand positioning plan?
Talking about brand positioning means talking about your truths, your value dubai whatsapp number list proposition, about standing out, about making your clients and the market perceive you differently from your competitors.

We want the market to perceive us as having clear identity traits and distinct strengths, derived from our experience.

We seek to position ourselves as an engineering, integration and technological development company for the digital transformation of businesses .

From an operational perspective, what we have done is develop a Communication plan to accompany the deployment of the company's Strategic Plan.

We understand that brand positioning is another pillar on which the Strategic Plan is based and an additional tool to make it a reality.