Google Featured Snippet: What It Is and How to Win It [Semrush Study]
Posted: Mon Dec 23, 2024 4:51 am
At SEMrush we are celebrating because we have just released a study on Google Featured Snippets that reveals very interesting information about how this format behaves in the SERP.
To make this article as complete as possible, we have designed images with the most relevant data that accompany the subsequent explanations.
We have also sought to have the technical analysis of an SEO expert and the person in charge of giving us his professional interpretation of some of the data is Fernando Macià .
Google featured snippet - Fernando Macià Collaboration
Table of contents
SEMrush's study of position 0 in the SERP
What is a Google featured snippet?
Why are featured snippets important?
General data extracted from the SEMrush study on Google position zero
Specific data extracted from the SEMrush study on Google's zero position in Spain
Specific data extracted from the SEMrush study on Google's position zero in Mexico
Specific data extracted from the SEMrush study on Google's position zero in Colombia
Looking to get a featured snippet for one of your keywords?
Check out the data from our featured snippet study and draw your own conclusions.
SEMrush's study of position 0 in the SERP
In this comprehensive study that we have carried out with our " Position Tracking " tool, we have taken into account two fundamental analysis factors around featured snippets:
The device.
The country.
Likewise, the number of keywords analyzed in total for the two versions is as follows:
Spain: 1.7 million.
Mexico: 850 thousand.
Colombia: 688 thousand.
Based on these, we have analyzed the behavior of Google featured snippets in the SERPs for both the desktop and mobile versions.
And these are the general results for each country:
Spain: 116 thousand.
Mexico: 65 thousand.
Colombia: 61 thousand.
A study of this scope is, to say the least, laborious, which is why we have focused “only” on 3 countries (Spain, Mexico and Colombia) to analyze the general behavior and the parameters that help achieve this type of formats in the SERP.
But before we dive into the study, let's consolidate some concepts.
What is a Google featured snippet?
Google featured snippets are a type of format that appears in SERPS (Search Engine Results Pages) and seek to respond to user searches.
These answers are characterized by being short and direct , which provides the user wit dubai state name list h a lot of information concentrated in a small text.
Featured snippets are also known as featured snippets or position 0.
The name position 0 refers to the star feature of this format, which is that Google displays it above the organic results and, if there are any, right after the ads.
The featured snippet corresponds to a format in which the text description appears first and at the end of the box the title, URL and link are mentioned.
To make this article as complete as possible, we have designed images with the most relevant data that accompany the subsequent explanations.
We have also sought to have the technical analysis of an SEO expert and the person in charge of giving us his professional interpretation of some of the data is Fernando Macià .
Google featured snippet - Fernando Macià Collaboration
Table of contents
SEMrush's study of position 0 in the SERP
What is a Google featured snippet?
Why are featured snippets important?
General data extracted from the SEMrush study on Google position zero
Specific data extracted from the SEMrush study on Google's zero position in Spain
Specific data extracted from the SEMrush study on Google's position zero in Mexico
Specific data extracted from the SEMrush study on Google's position zero in Colombia
Looking to get a featured snippet for one of your keywords?
Check out the data from our featured snippet study and draw your own conclusions.
SEMrush's study of position 0 in the SERP
In this comprehensive study that we have carried out with our " Position Tracking " tool, we have taken into account two fundamental analysis factors around featured snippets:
The device.
The country.
Likewise, the number of keywords analyzed in total for the two versions is as follows:
Spain: 1.7 million.
Mexico: 850 thousand.
Colombia: 688 thousand.
Based on these, we have analyzed the behavior of Google featured snippets in the SERPs for both the desktop and mobile versions.
And these are the general results for each country:
Spain: 116 thousand.
Mexico: 65 thousand.
Colombia: 61 thousand.
A study of this scope is, to say the least, laborious, which is why we have focused “only” on 3 countries (Spain, Mexico and Colombia) to analyze the general behavior and the parameters that help achieve this type of formats in the SERP.
But before we dive into the study, let's consolidate some concepts.
What is a Google featured snippet?
Google featured snippets are a type of format that appears in SERPS (Search Engine Results Pages) and seek to respond to user searches.
These answers are characterized by being short and direct , which provides the user wit dubai state name list h a lot of information concentrated in a small text.
Featured snippets are also known as featured snippets or position 0.
The name position 0 refers to the star feature of this format, which is that Google displays it above the organic results and, if there are any, right after the ads.
The featured snippet corresponds to a format in which the text description appears first and at the end of the box the title, URL and link are mentioned.