Shipping offer threshold ab test by Hydro Flask

[robiulhasan]

One success they found was implementing a full screen pop-up for first time visitors. They offer "Free Ground Shipping" in exchange for an email address.



Free shipping has established itself as an excellent offer for both new and returning customers.

It presents a financial incentive to potential custom cell phone list ers without diluting your brand. Further, unexpected shipping costs are the leading cause of shopping cart abandonment.



Hydro Flask has experimented with the proper threshold for their free shipping offer.



Here is their offer in 2019.


Here they are offering free shipping on any order above $60.

The offer is presented twice. First, through a personal navigation bar dynamically inserted above the primary navigation bar. Second, it is placed in the bottom border below their hero image.

A year later, the offer has charged dramatically.

Instead of the $60 hurdle, customers now only need to spend $30 to unlock free shipping.

Additionally, the placement has changed.

The message bar is now inline with their navigation. Additionally, instead of the offer being inline, they present a second offer for free ground shipping in exchange for mobile signup.


Multistep vs mega menu navigation by Hydro Flask
Navigation is a key touchpoint in your customer journey. Customers want to navigate quickly. By removing friction and ensuring clarity, eCommerce stores can greatly improve their customer's experience.