Is it worth the cost
Posted: Wed Jan 29, 2025 9:25 am
This could be an easy-to-understand conversion, such as purchasing a product, or a more abstract objective, such as strengthening relationships with customers or turning them into fans. If the objective is abstract, it is a good idea to set the "actions you want customers to take," such as continued use of the service or participation in events and seminars, as your KPI (key performance indicator). 2. Decide on your target At the same time as determining the purpose, you also need to determine the target of the step mail delivery.
You need to determine what kind of needs customers hungary telegram database have and what actions they take to send step mail. To do this, you will also need to think about what kind of person your target is. It is also helpful to think about a detailed profile of a typical customer, setting up a persona. 3. Create a customer journey map to visualize your customers’ situations A customer journey is a journey that describes how a target person obtains information about a product, increases their desire to buy, and finally makes a purchase.
A customer journey map is a diagram of this process. In a customer journey, the experience a customer goes through is divided into four stages: awareness, interest, comparison, and purchase. When creating step emails, it is important to create a customer journey map for each purpose and target. For example, if you send detailed function explanation materials in step emails to people who are still in the "awareness" stage, it will not get through to them, and conversely, if you send a step email to people who have progressed to the "comparison and consideration" stage, it will be the final push to increase the chances that they will apply for the campaign by sending them a step email informing them of a limited-time campaign.
You need to determine what kind of needs customers hungary telegram database have and what actions they take to send step mail. To do this, you will also need to think about what kind of person your target is. It is also helpful to think about a detailed profile of a typical customer, setting up a persona. 3. Create a customer journey map to visualize your customers’ situations A customer journey is a journey that describes how a target person obtains information about a product, increases their desire to buy, and finally makes a purchase.
A customer journey map is a diagram of this process. In a customer journey, the experience a customer goes through is divided into four stages: awareness, interest, comparison, and purchase. When creating step emails, it is important to create a customer journey map for each purpose and target. For example, if you send detailed function explanation materials in step emails to people who are still in the "awareness" stage, it will not get through to them, and conversely, if you send a step email to people who have progressed to the "comparison and consideration" stage, it will be the final push to increase the chances that they will apply for the campaign by sending them a step email informing them of a limited-time campaign.