The Importance of Persuasive Copywriting I conclude business email address list poland this article with a topic that has been covered several times in this blog: persuasive copywriting . In fact, you need to be aware that creating content within a marketing strategy does not mean simply filling empty pages with lots of words. The effectiveness of a well-written text is determined by what it arouses in the reader. A purely informative article, in fact, has little value from an advertising point of view. Let's take for a travel agency that you can read in detail in another article of this blog. Why should you contact this agency after reading one of its articles? Here, for example, are 4 possible reasons: the story of this travel experience is so detailed that it makes you understand how important it is to avoid improvising so as not to see your holidays ruined For a limited time only, you can book that holiday at a discounted price Only by contacting this agency you have the possibility of taking advantage of an exclusive package all the details of the trip are explained with such precision that you will think that nothing is left to chance and that only this agency is capable of having such preparation 10 Benefits of Doing Quality, Consistent Content Marketing advantages of doing content marketing Rebecca Riserbato, in an article (in English) on the HubSpot blog, listed 10 benefits of consistent, high-quality content marketing.
Before seeing them together, I would like to focus on the importance of coherent communication. Creating content, in fact, does not only mean writing articles for the company blog. Every touchpoint between your customer and your company should be the basis for a content marketing strategy. If you are consistent with your values, your goals and the strategy you have chosen to adopt, you will always be easily recognizable. Big brands leave nothing to chance. All their content must reflect precise guidelines and be consistent to unequivocally convey the brand's values. Let's see, then, the advantages of content marketing: If a user finds your content interesting and useful, they are likely to stay connected with you to read more.