Email marketing, of course.
A very simple but essential tactic that you have to develop is to offer free samples to customers who subscribe to your newsletter.
Taste marketing can also be used by companies that do not sell edible products.
When you send a product by mail, you can include edible products such as candy to delight and surprise your customer.
The key is to differentiate yourself from the competition.
5.- Marketing of touch
To implement a touch marketing strategy, you have to be inventive.
For some products, touch is a primary parameter.
I think, for example, of clothing brands or sports accessories.
The user should feel comfortable in their clothing and the quality of the material should be high.
You have to make them want to buy from your online store again.
Here we think not only about your product or service, but also about the philippines phone code way you ship your product and the accessories you include.
The quality of the packaging, for example, is a parameter to take into account.
Use solid, tactile materials, especially for accessories such as business cards, to convey a trustworthy corporate image.
Use sustainable materials whenever possible to associate your brand with positive values.
Add protection to the product, such as cardboard or plastic, to show that the product is new.
Examples of successful sensory marketing campaigns
Now I want to show you some examples of sensory marketing strategies that work very well.
First you have to know that there are two main categories of sensory marketing strategies:
Strategies that focus on several aspects
Strategies focused on only one sense.
Some companies focus on only one direction, sometimes by choice but often out of obligation (economic obligation, or because the product/service does not allow focusing on more than one direction).
But sometimes it is possible to develop multi-sense strategies at low cost.
It all depends on the company, the economic context, the industry, the product, the service…
Many internal and external factors influence.
We will look at an example of each of the strategies to inspire you in developing your own strategy in the future.