To help you provide a memorable experience in every interaction with users of your health products or services, we have prepared this introductory guide. Here you will learn:
what does CX Medicine mean;
What are the trends in customer experience in the medical field?
what is CX in dentistry;
how to improve the care you provide.
What is CX Medicine?
The concept of CX Medicine refers to the customer's experience with health services and products. It encompasses the perception that a person, whether patient or companion, has australia email address list about the quality of care received from insurers, clinics, medical technology and special supplies providers, pharmacies or medical personnel.
To achieve a positive experience in a medical context, it is necessary to understand that customers' needs and expectations are not limited to a health problem.
It is necessary to make them feel welcome and heard, especially at a time when they may be more sensitive and vulnerable.
This involves a patient-centred approach, where empathy , clear communication and process simplification play a key role.
We recommend you read: 4 types of healthcare clients and how to treat them .
Trends in CX medicine
It is clear how the way patients access and experience healthcare services is changing. Below are some trends that are being seen in the sector:
1. Health Apps: Empowering Patients
Mobile health applications (mHealth apps) are gaining popularity among patients, providing tools for health monitoring and access to relevant treatment information.
In fact, an Accenture study shows that 60% of patients are willing to use technology more frequently for communication and disease management.
Another study found that 63.4% of American adults have used a health-related app in the past 12 months.
These apps empower patients and allow them to take a more active role in their care, keep track of their medical conditions, and receive personalized health advice.