Email marketing is based on databases to send information to users via email. For a campaign to be effective, the message must be personalized or at least respond to the users' tastes. That is why it is recommended to use databases .
However, when it comes to email marketing for your NGO, it is difficult to provide members with information about the projects that interest them. When a user decides to commit to an NGO, they usually do so with all of the projects. But the ideal would be for them to receive information about the campaigns that really interest them. In this way, they can become involved on another level.
The problem is that there is no such differentiation in the databases, so specialized indonesia whatsapp mobile number campaigns cannot be developed. Partners are informed about all projects and not just those they are supporting .
Email marketing for your NGO
1.- Periodic information
Thanks to email marketing for your NGO, one of the essential requirements for communicating with users can be met. Thanks to email marketing, any company can create a reliable channel of communication with its audience. In the case of NGOs, it becomes even more important to reform this point.
Email marketing for your NGO helps to inform members about the activities that the NGO creates. It is an ideal means of informing and can also be used in a variety of formats.
On the other hand, it allows you to create a delivery or publication calendar . In other words, email marketing for your NGO helps you to have a periodicity and to share updated campaign content with partners, with total transparency.
2.- Forms
One of the problems with this medium is that without data, emails do not achieve the expected results. The more you know about your users, the better email marketing campaigns you can develop, and the more effective and attractive they will be.
It is therefore recommended that, in addition to providing information on the NGO's activities, forms for users be introduced. In this way, the NGO can gradually get to know its readers better and thus better respond to their questions.
Likewise, the process of membership can be facilitated through email marketing in case they have not already done so. The NGO should never forget to include a link for subscription or to become a member.
3.- Integrate social networks
Email marketing for your NGONGOs are social entities that work for and in the service of the community. Therefore, subscribers, volunteers and activists will be more than willing to share content.