There are many benefits to adapting dynamic conte uk phone number database nt on your site. Below is a short collection of the major advantages you will gain using dynamic content.
Increased Relevancy - Customers judge your webpage in less than a second. Presenting relevant offers is crucial to decreasing bounce rate and increasing conversions.
Personalized Experiences - Similar to relevancy, dynamic content allows you to create personal experiences. This builds trust and maximizes revenues.
Fast - Today, personalization technology is able to load dynamic content seamlessly and quickly. You don't have to rely on static content to create fast webpages (think Google, Wiki, etc,).
Dynamic Content Website Examples
Below are examples of the most common website dynamic content tactics.
They make your offers more personal, and ultimately increase conversions for your eCommerce store.
We’ve written extensively on how product recommendations work.
The idea is simple. Treat customers as individuals. Present recommendations that they are most likely to purchase, instead of simply presenting static, pre-defined best guesses.
And it works.
Product recommendation stats are astounding when you dig into them. We found personalizing recommendations made them 2x as effective as non-personalized recommendations, and customers who click on recommendations have a 70% higher purchase rate.
Barilliance uses a combination of machine learning and content based filtering to identify which products to present.
“By combining both techniques, product recommendation engines are able to apply the "wisdom of the crowd" to prospects before they gather much data. As more information is learned about that particular user, recommendations become more and more personalized based on their session and use history.” - Barilliance
Above, Target personalizes their recommendation widget based on user feedback. They provide a number o filtering options and dynamically change which items are shown based which filters are selected.
Product recommendations can be used in a wide variety of industries. News sites can show customers stories they are most likely to be interested in.