Compared to generic email marketing strategies, personalized strategies generate 18 times more revenue.
Personalized emails achieve a 14% click-through rate and increase conversion by 10%.
However, to reap those rewards, you can't help but personalize your greeting. And sometimes, philippines phone directory search greeting doesn't just involve calling the user by name, but addressing them as an equal.
With this in mind, the Chewy brand has decided to humanize its brand through this email piece.
7.- Bonobos
bonobos email marketing strategies
, creativity, a sense of humor, originality and personalization, things like this happen.
Without a doubt, Bonobos' email is one of the best examples to inspire you in every sense:
The content is well thought out and tailored to the male audience. From there, users will decide what their preferences are and the brand will be able to take note of all of them for future pieces and personalized communications.
On the other hand, the game-like design engages the user and retains them for a few seconds. Enough time to generate a certain amount of engagement and achieve the final conversion. In addition, its fun touch shows a side of the brand's personality that generates empathy with the user.
The best thing of all is that this campaign has been created based on a powerful insight: “ men need help when buying clothes .” Therefore, not only are the above points taken into account, but the brand, in addition to selling, has created a piece to help the user in this entire process.
As you can see, email marketing strategies are essential for businesses today due to their effectiveness and their ability to retain and build customer loyalty. In addition, they also increase conversions. That's why it's interesting for you to get started. If you need an email marketing platform to shape your email marketing strategies taking into account this huge source of inspiration, don't hesitate to contact us.