Based on your answer, the designer will have to accurately reveal all the meanings you have laid down or come up with new images for the identity. You can tell the story of how the company name appeared, share the associations that visited you during the naming process. The more information the designer receives, the better. When you talk about the company's activities, disclose all the details, because each business has its own characteristics.
This way, the design process will go much faster. For example, if you provide psychological assistance mainly through instant messengers, this feature can be reflected in the form of dialogue boxes in the design. If you find it difficult to answer this question, then perhaps brand positioning development will help you . And finally, describe the product itself in detail - what it is, the production process, whether competitors have similar products, etc.
Badly: We produce juice for children. Fine: We produce juice for infant nutrition based on natural fruit puree. No sugar, dyes or harmful additives. Only natural ingredients. Target audience If you don't know how to fill out a brief so as to hit the target, think about who is the
You are not creating it for yourself, but primarily for other people. Don't be afraid to answer in detail. This will help the designer better imagine the portrait of your client. The description of the target audience traditionally begins with the indication of the client's gender, age, marital status, and professional activity. If desired, you can talk about your customer's "pains" and what motivates them to buy your product.
Badly: Our products are purchased by women aged 30-40. They live in large cities and have high incomes. Fine: We focus on mothers with children. This is the main contingent. They buy our products several times a week so that the child can easily have a snack anywhere - on a taiwan email list walk, during a class, during trips.
Such mothers especially pay attention to the taiwan email list composition, while they are ready to buy a quality product even at an inflated price. Watch ou
r video about how we at MindRepublic create striking and memorable logos. Useful tips on how to fill out a brief Tell us about your previous experience with designers. Try to remember not only the positive moments, but also the negative emotions you experienced.
Be sure to tell us what you liked and what you didn’t like the last time you collaborated with the designer. Describe what kind of identity they developed for you, and whether you were satisfied with the result. Badly: The logo is normal, only the color and font are a bit off. Fine: I didn't like the color at all: it's dark and doesn't associate well with summer and outdoor activities.
The font looks too strict. The designer will select “that very” image faster if he has references at hand – design options you have selected that you think are suitable for the project. If you have not yet decided, then make a moodboard with a collage of pictures, and also suggest font and color scheme options that create the right atmosphere.
How to fill out a brief for creating a logo and corporate identity Avoid vague wording The more abstract the wording you choose, the further the finished design will be from the ideal. When describing something, we often use epithets. They really do decorate our speech, but when it comes to design, remember: different people interpret them in their own way.
For example, if you mention an “unusual font,” you will need to give it a more detailed description. The perception of color is even more subjective. When you specify "dusty pink" as the desired color in the brief, be sure to attach an image of it as a sample. Badly : Unusual font. Fine: A hand-drawn font.
For example, look at the Ray-Ban logo . Think of a brand as if it were a person A designer won't be able to develop a memorable corporate style if he doesn't feel the character of your brand. Your main task is to help him with this. We'll tell you how to fill out a brief in this case using the following example.