found at every turn, whether you browse social media, use search engines or open your email inbox. One of the more interesting campaigns in recent years that combined traditional and digital solutions was the “Share a Coke” campaign, in which Coca-Cola placed popular names on the email list of australia labels of its bottles.
This encouraged customers to share photos of their personalized bottles on social media. This campaign not only increased sales but also customer engagement, which strengthened the brand’s digital presence.
Nike’s digital activities are also worth noting . This well-known company has been running effective marketing campaigns for years, and one of them, “Just Do It,” has become almost iconic. As part of its promotion, Nike used a variety of digital channels, such as social media, YouTube videos, and influencer marketing. This not only led to increased brand awareness, but also motivated millions of people around the world to adopt an active lifestyle, which perfectly resonates with the company’s values.
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How to run digital marketing campaigns?
It is not enough to know what digital marketing is and what it consists of to achieve success. There are also many other aspects that need to be taken into account. First of all, it is important to remember that an effective digital marketing campaign starts with good planning.
The first step is to define your goals — do you want to increase traffic to your site, build brand awareness, or perhaps generate more leads? Clear goals allow you to precisely select the right digital marketing tools and strategies .
Next, it’s crucial to know your target audience. Who is your ideal customer? What are their needs and problems? What content might interest them? A detailed understanding of your audience allows you to better tailor your communications and content.
SMS vs. Email Marketing - What to Choose? This is a question that many business owners and novice marketers ask themselves when looking for an effective way to promote their business at a low cost. In this article, we will discuss the most important differences between these two communication channels and describe their advantages and disadvantages in detail. We invite you!