The key to any customer loyalty building rete russia contact number whatsapp ntion strategy is unified data.
Unified data through cohort analysis gives you the ability to create personalized responses for first time buyers, most frequent purchasers, and high spenders.
Barilliance Retention was built to give you this functionality. You can define as many segments as you want, based on any number of gathered data from time since last purchase, order volume, product pages viewed, previous email engagement, physical location, etc. etc.
Once a segment is defined, you are able to create personalized emails, including embedding 1:1 recommendations based on that person's viewing and purchase history.
Next Steps
The first step is to commit to retention. This means tracking your retention rate, selecting a core customer segment to target, and creating retention marketing strategies to improve.
We put together two detailed articles on two excellent customer segmentation techniques to power your retention strategies.
RFM Analysis - This powerful technique come from direct marketing and segments your prospects according to the three biggest factors in purchase intent: recency, frequency, and monetization. Read here.
Psychographic Segmentation - The truth is, we make purchase decisions on emotion. Using psychographic segmentation empowers you to give relevant offers beyond demographic information. Read here.
Behavioral Segmentation - Finally, we put together an in-depth overview of how you can create your own behavioral segments. Read here.
To learn how Barilliance helps eCommerce brands identify priority customer segments and create targets reactivation campaigns, read about our retention marketing product or request a demo here.