This will be your opportunity to evaluate whether the emails they send to their subscribers are attractive or relevant, whether the content provides value or not.
Keep in mind that these partners will be sharing your content and your name through their marketing channels, and you want those channels to work optimally, otherwise your efforts will be in vain. Or worse, they will leave you looking bad.
Check reviews of their products or services . If applicable to the company you are evaluating, check the reviews they receive from customers about the products or services they offer.
This information will give you a general idea of how the brand treats its customers and whether it has a good reputation as a company. This is extremely valuable when it comes to setting up a co-marketing campaign.
Google the person you would be working with , if you know who runs the company or the marketing department.
This information will give you an idea of the experience this potential partner may have, whether others recommend their work, and whether they are a good fit to engage with within your professional sector.
Look for references about this potential partner . If you have mutual contacts on LinkedIn or any other social network, you can send a private message to collect opinions about the candidate.
References are immensely valuable in determining whether a person is well-regarded in the industry and whether it is worth partnering with them for a co-marketing campaign.
Make an introductory call to confirm that you are aligned . This first approach email database lists australia can reveal how interested they are in running a co-marketing campaign with your company.
This first impression is very important: you can see how excited they are about working with you or if you share goals that complement each other well.
A co-marketing campaign is an excellent strategy to create valuable collaborations and alliances to obtain better results in your communication and content promotion plans.
That is why you should leverage the strengths of other companies, offering value and achieving positive results for all parties involved.
If you achieve good communication between your team and that of the allied brand, you will have every opportunity to create attractive proposals, reaching a larger audience than you could reach acting alone.
Don't miss the opportunity to develop a co-marketing campaign with clear objectives and remember to choose your allies well.