email marketing for centennialsEmail marketing for millennials is integrated into conventional digital marketing actions but with a new design and content. Millennials are looking for more original, direct and visually powerful content. vietnam girls whatsapp number That is why email marketing is one of the best ways to surprise them, as long as it is done well.
TABLE OF CONTENTS
Who are centennials?
Characteristics of centennials
Personal image
Email marketing for centennials
1.- Personalized messages
2.- Direct
3.- Entertainment
4.- Use of emojis
5.- Benefits
6.- Responsive content
Who are centennials?
Who are centennials?The term centennial refers to the generational change of millennials. For this reason, they are considered to be the most digitally savvy generation. Currently, those people who are entering the labour market belong to this generation.
Both centennials and millennials are digital natives. However, it would be a mistake to consider them on the same level. Centennials do not know life without smartphones or the Internet. This greatly affects their way of communicating and seeing life around them.
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It also affects the way they perceive digital marketing campaigns. They have a particular way of consuming products and services . Similarly, they expect to be treated in a particular way by advertisers. They are used to digital campaigns and other strategies.
Characteristics of centennials
Characteristics of centennialsAccording to a study by Deusto Business School, centennials are the first generation to have incorporated the Internet into the earliest stages of their learning and socialisation. It also highlights that they learn many things on their own, that they are creative, innovative and overexposed to information.
The study's findings highlight that they would be unable to interact in a world without screens. The screens themselves are extensions of themselves. Their mobile phone is more than just an object. It is the connection they have with the world around them.
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