Infographics are graphic pieces that simplify complex processes through images or communicate data in a simpler way that would be more difficult to understand in text.
90% of the information we receive is visual , according to Unbounce studies. A mexico number for whatsapp crucial statistic to include this tool in your content.
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Creating an infographic is translating dense information into a visual resource that any of your users will appreciate, if it follows the correct execution guidelines.
If you know your user, their problems and needs, you've already taken the first step. The secret is knowing how to translate all that data into images to provide valuable visual content that your readers will appreciate and share.
If you're still not convinced about how infographics can increase your conversions through content, read on.
Origin of Infographics
The philosopher and mathematician, René Descartes, is the person you have to thank for the existence of infographics.
Solving his geometry exercises, Descartes began to draw perpendicular lines (X and Y axes) and then locate distance points between them as on a map.
This is where the Cartesian coordinates that we know today come from and which were the beginning of infographics.
After Descartes, the Scottish writer William Playfair would come to convert statistics into graphs.
His best-known contribution is the Playfair diagram, a circle divided into wedge-shaped pieces representing the area of each state and territory.
As you can see, for a long time, in different disciplines, images have been used to facilitate the understanding and communication of data.
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All of this has evolved into what we know today as infographics, which with the help of illustrations and information synthesis has become one of the most popular content formats.
Not only because it facilitates the understanding of concepts and processes, but because of its power to give greater impact to the communication of an idea.
Benefits of Infographics
Simplify information
Infographics are a great visual resource that serves the valuable function of making it easier for readers to understand a topic. They are a user-friendly content format and ideal for dealing with complex topics or for graphically summarizing very extensive topics.