Content Marketing Strategy Gary Vaynerchuk Care About People
It’s pretty much impossible these days to separate your content marketing strategy from your social media strategy.
As motivational quote master Gary Vaynerchuk, founder and CEO of VaynerMedia says in Context is Key: Social Media Strategy in a Noisy Online World:
“I love social media because it sells shit.”
Social media has become an integral part of getting your content in front of the right people. But you need to do more than just post to Facebook and Twitter once or twice. Gary’s strategy is called jab, jab, jab, right hook. Which breaks down to give, give, give, ask.
"My social media strategy is to give so much value that you guilt people into buying." @garyvee
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“My social media strategy is to give as much value as possible that you basically b2b email lists poland guilt people into buying what you’re selling. So when you finally ask them to buy what you’re selling, they do.”
What this comes down to is not simply talking about your content and asking people to click a link or subscribe to your newsletter. Instead, you need to show that you’re a trustworthy source of educational resources and earn their attention for when you do ask for something in return.
At the core of your content marketing strategy needs to be the belief that it’s a long-term (lifetime) investment in building your worth.
"Content marketing is a long-term investment in your audience, but pays massive dividends."
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Moving from the big picture of social media to the actual aspect of building posts, Brian Peters, a digital marketing strategist at Buffer, and fellow content marketer with me in my new project, Pro Content Marketer, explains his process in Introduction to Social Media Strategy.
Find your voice: What are the words and graphics and visuals that you’re going to post? Are you going to be quirky like MailChimp or more buttoned up like IBM or Cisco?
Choose what platforms you’re going to use: When you’re just starting out you simply can’t and shouldn’t be on every platform. Pick what makes the most sense for your brand and where your audience is more likely to hang out. Does that mean Facebook or Snapchat?