[Tweet “The more useful and engaging your blog content is, the greater the impact it will have on your followers”]
Share your blog posts on your Facebook page, but keep in mind the following details:
When copying the link to your post, make sure it has a good preview of the article. If not, it is better to replace it with an optimized image.
Add a concise description of your content that highlights the benefits of the post to the user. If it solves a problem or answers questions, announce it here.
Consider your best times to post, as this will depend on when your fans brazil mobile number list are most active on the platform.
It has been proven that posts that include images more easily capture the attention of consumers.
According to Angie Pascales of Clickz, “Images get 53% more likes on Facebook and 84% more clicks . ”
Look for attractive images that your users can identify with and be moved by. Don't limit yourself to publishing graphic pieces of your products, go beyond that.
Facebook video consumption has increased significantly over the past year, and the platform is reciprocating this by giving this format greater reach.
This means that the first thing you will always see on your timeline, as well as your followers, within the platform will be a video.
Take advantage of the exposure they are getting and share audiovisuals to give greater strength to your Content Marketing strategy.
Test and analyze your content
Each community is unique, and even though certain content may work wonderfully on some pages, this doesn't mean it will be equally effective on yours.
It's vital that you evaluate how all your content performs, make comparisons and analyse what works and what doesn't. Which posts are more engaging, which ones generate more interactions and which ones are ignored by your fans.
This will help you make decisions about what content you create in the future, what best practices are, and what types of posts should be deleted.
Remember to test to determine which communication tone best connects with your community .
[Tweet “Remember to test to determine which communication tone best connects with your community”]
Sometimes the content you have to offer may be great, but if the way you deliver it doesn't resonate with your audience, they may ignore it and miss out on a great opportunity to drive traffic to your website.
Use Facebook Insights information
You must necessarily use all the data that Facebook Insights provides you in a condensed form to your advantage.
On the same page, you can see how people are responding to your content by tracking impressions (times your post was viewed) and interactions. When impressions are high and user response is low, something is wrong and you need to adjust.