How to optimize your technology company's website for lead generation?

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One of the biggest challenges facing technology companies is converting website visitors into potential customers or leads . Thus, they have to combine different digital marketing tools to achieve better organic positioning and subsequently generate interest in users.

For a website visitor to become a potential customer (lead), they have to access your content, click on a call to action (CTA) and arrive at a landing page through which the company will obtain the data it considers relevant about this user. Once they have filled out their contact information in exchange for content, they would already be leads. After this step, sales prospecting will help you get customers.

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To make all this happen, we leave you with a series of tips.

1. There must be coherence between the content of your website and the interests of users
There is no point in including relevant information or links israel whatsapp lead that are not related to the interesting content, the user can quickly lose interest. Instead, the content will have to be optimized at every step of the way , where each of the different options to get leads must be related to the initial post and to the keywords that place the search.

2. It is important to include CTAs on your website
A solid web design generates more attention from visiting users. Take advantage of this situation by including a call to action. This can be located at the bottom of the website and lead to a contact form on another landing page.

3. Incorporate personal information forms on the pages that generate the most traffic
Websites often gain visitors through different techniques such as email marketing, social media campaigns, live chats with customer service representatives, and blog posts. Before adding the necessary forms, you will need to conduct an audit to find out which pages are performing best. In addition, you should first establish what information you want to obtain from users. These forms are very important for the Inbound Marketing methodology , which is very useful for technology companies.

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4. Compare conversion rates of different landing pages
In the case of digital marketing, the conversion rate is much more useful than the visit rate . So you should analyze which pages have the best conversion and find out why they have the best rate to apply it to others.

If you follow all these tips, you will be able to achieve a better conversion rate. At MÁRATUM we want to help you carry out this type of action . As a technology company, you can worry about other aspects of your strategy while we take care of digital marketing.