Aksi Marsovich
Intergalactic expert
Today we will talk about several popular misconceptions of clients that arise during discussions of contextual advertising.
1. Why do I enter a query into Google or Yandex and not see my whatsapp number data contextual advertising?
Often the reason for confusion is the advertisers' search for their own ads in Google and Yandex. After multiple searches have been made for certain queries from one browser, and the user has not clicked on the ad, the system assumes that he is not interested in this ad and stops showing it to this user. Such actions also have a negative effect on the ad rating, lowering the CTR, since there were impressions, but no clicks.
And there is also another reason why the client will not be able to see their ads - this is a lack of budget. The client has a competitive niche and when launching advertising, our budget is 2 times less than that of competitors. We must distribute it for at least 3 weeks. For this reason, we include various restrictions on budget spending.
2. Contextual advertising cannot solve the problem of sales on the website alone
The goal of contextual advertising is communication with a potential client.
Often clients expect sales guarantees from the agency providing contextual advertising services. In reality, contextual advertising itself cannot ensure sales, because it is only a communication tool.
i.e. you have something that group of people A needs;
Contextual advertising helps to bring you and this group of people A together.
This way, they will come to you and listen to your offer. Contextual advertising allows you to bring a group of people interested in your offer. But they always have an alternative in the form of competitors.
Will they choose you? It depends on many factors:
prices;
convenience of working with you (delivery, speed);
product (quality, benefits, features);
locations;
quality of advertising text on the website;
the quality of the site itself (does it help sell?);
work of a sales manager who processes applications from the website.
As you can see, everything is a bit more complicated than just launching contextual advertising. You need to work comprehensively on the company's offer, strategy, and website.