But how do you reach the customer? Users have changed and so have their purchasing behaviours. They now want innovative products and services that satisfy their needs and give them a chance to live experiences.
To achieve these objectives, there is a methodology that some of the most cutting-edge companies are using because it offers great results: Design Thinking .
What exactly is Design Thinking?
What are the keys to Design Thinking?
What are the phases of the canada phone number list Design Thinking process?
In this post we answer these questions and tell you about some success stories such as Airbnb, BBVA and SAP, among others.
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What is Design Thinking?
Design Thinking is not a new concept, but it is a methodology that has gained a lot of strength in recent years in the world of design companies .
This concept refers to the way in which brands involve the public in the creation process, with the aim of satisfying the needs of users . Its objective is to generate solutions and provide value to people, thus creating a creative and innovative company culture.
You can find more information in the following TED talk in which Suresh Jayakar analyzes the main aspects of this methodology and its application.
Keys to the Design Thinking methodology
The main keys to the Design Thinking methodology are the following:
User-centered methodology :
The Design Thinking process is a user-centered methodology that seeks to respond to user needs in an innovative and creative way . The most important thing during the process is to get to know the user in order to know what to offer them. But it does not only require mental effort; it is necessary to put ourselves in their place to discover first-hand their thoughts, opinions, complaints, etc.