Which industries should set and measure marketing KPIs?
Setting and measuring KPIs in marketing is such a universal issue that it applies to almost every industry. If a company runs any marketing campaigns, it should set specific goals for them, regardless of the type and scope of the campaign.
What is marketing ? Contrary to appearances, it is taiwan cell phone number difficult to answer this question unequivocally. There are many definitions of marketing and they can differ significantly. The American Marketing Association presents this issue differently, Philip Kotler differently, and dozens of other organizations and leading figures in the industry still differently.
process of identifying, understanding and satisfying the needs of the customer in order to create specific value for them, which translates into long-term loyalty and, consequently, profitability of the company. This can be done in various ways, such as recommendation marketing , relationship marketing and many others.
When asking for a definition of what marketing is , one must bear in mind that although the concepts are different, the ultimate goal is one: strengthening the brand's position in the market by influencing consumers' purchasing decisions.
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The History of Marketing—From Antiquity to the Present Day
The history of marketing is inextricably linked to the evolution of societies and economic systems. It was manifested in sales and trade practices used already in ancient times. However, a broader definition of marketing and its foundations began to crystallize only with the development of industry and urbanization in the 19th century.
The beginnings of marketing as we know it today can be traced back to the Industrial Revolution, when large-scale production and technological advances gave the masses access to a wider range of products. Both demand and supply increased. At first, marketing was closely tied to sales, but gradually the need to understand and satisfy customer needs began to be recognized.
With the advancing digitalization, the industry has evolved, adapting to changing conditions. Entirely new types of marketing have emerged, including online marketing , which has meant the need to