A content management system or CMS is a software that allows you to create, manage, and update your website. Each CMS is defined according to the functionalities it integrates as well as its design.
Most CMSs help you achieve most of the goals you want to achieve with your website, although this can have its pros and cons. Choosing a CMS that does not match your goals can add a lot of extra work that could possibly be achieved in just a few clicks by choosing another one.
No matter which CMS you use, its main goal is to reduce overhead and design costs while offering the power to generate targeted content and deliver it through an attractive and intuitive website.
In principle, most marketing teams taiwan phone number sample will opt for one of the two most used suites: HubSpot and WordPress . Industry professionals agree that these are the two best choices out there.
However, they are very different from each other and making the decision between the two can be quite complicated if you are not fully informed about what each option can offer you. Let's get started!
What is the main difference between HubSpot and WordPress?
We’ll start with WordPress , which currently powers around 30% of all web pages according to a survey conducted by W3Techs. This equates to a total of over 75 million websites, which translates to a market share that is roughly 10 times higher than its closest competitor.
WordPress started out as a blogging platform 15 years ago and has evolved over time into a CMS platform. Users can start creating content instantly, though it often requires different integrations and plugins to fully build a website .
HubSpot , on the other hand, combines the features of a CMS with a customer relationship management system, or CRM . CRM integration is essential for business websites. When CRM and CMS work together, visitors can be converted into leads that are immediately stored in HubSpot CRM.
In short, HubSpot works with a complete digital marketing solution.
Now that we have a clear idea of the origins of these two CMS, let's see how each one works in different areas: