What can you do to make that content irresistible? Create interactive pieces.
A combination of images and even videos helps to keep the user's attention span. filipina whatsapp And you will be able to create certain expectations and mystery. Through these emotions, there are more possibilities of getting visitors to the blog with email marketing.
4.-
blog visits with email marketing buyers journey
As you know, people go through a complete journey before deciding whether or not to make a purchase.
Of course, the time it takes to make this journey, as well as the type of content you need to speed it up, can vary greatly from one industry to another. Buying a lighter online is not the same as hiring a translator to handle your app's entry into a new market.
But the fact is that people need information to make a decision. They need more details about what you offer, how your business is different from the competition, the context of your brand, and even the inspiration your brand provides.
The good news is that if you have a solid foundation of content on your blog, all that information can help your readers make their decision. So you need to give each one what they need at each stage. Look at the outline above to provide content to each user. This way, you'll be more likely to drive visitors to your blog with email marketing.
5.- Rely on influencers to drive visits to your blog with email marketing
blog visits with influencer email marketing
If you want to generate blog traffic with email marketing, bloggers are one of the best people to help you. Keep in mind that, in addition to writing about your brand on their own blogs, they can also create exclusive content for your newsletters.
The ideal thing in this case is to collaborate with an influencer who shares your interests, but also with one who has built a community in which your target audience moves.
To get visitors to your blog with email marketing, you can use the blogger as an ambassador for your brand and create content based on his or her opinion. This way, users will be more likely to click through to your blog. You could do the same with specific products and direct subscribers to a conversion landing page.
On the other hand, with this type of collaboration you will be able to stay in the top of mind of users and reach new potential audiences.
6.- Know which device each user uses
blog visits with mobile email marketing
You have to adapt to your subscribers' habits.
Most people now check their emails on their phones, so make sure any text, video, GIF or image is viewable on all devices. The same goes for your blog posts. 70% of consumers immediately delete emails that don't display well on a mobile device.
If you want to get visitors to your blog with email marketing, you should be very careful with visual content. One of the most common mistakes in email marketing is forcing images to fit the size of your newsletter. This way, you not only end up with excessive weight, but also the visualization is not adequate.
As a solution, the best email marketing software tracks customers across different platforms and devices and can help you better understand where your customers find you, read you, and spend the most time. That's why it's so important to know how to choose.
Create your campaign with MDirector's emailing tool , and you will have a professional email marketing platform that will put at your fingertips all the necessary tools so that your emails bring visitors to your blog.