It is best to hire someone who is a specialist in this subject.
Pages of your site
Make your site mobile-friendly, as Millennials and Gen Z mostly use their mobile phones to search the Internet.
Add clear CTAs and make the design of each of your web pages attractive to students.
This is what the Brown University pages look like :
Convert
And once you have managed to attract your ideal students, they know you and want to know more about the university, it is time to convert them.
At this point of conversion, it is important to collect as much information as possible about your prospects, and the most valued information in this case is the email address.
But for this to happen, you need to offer something in return that is truly valuable to students. This reward often comes in the form of ebooks, tips, webinars, and other educational materials.
The tools recommended by the Inbound Marketing methodology to help you convert your students are the following:
Calls to action
Calls to action are buttons that guide a person on a website to go pharmaceutical email list to the next step, and in this case, the student must see something in this CTA that catches their attention.
For example: “Download this ebook”, “Click and attend our webinar”.
The design of these buttons should be striking, easy to see and encourage immediate clicking.
To make your potential students feel the urgency to press the button, accompany them with phrases such as: “It's only for a few days,” “There are no more spots,” etc.
Form
In order for your visitors to become followers of your university, it is necessary for them to fill out a form with their data.
Promise them that they will get more information about your university and fun stuff in their emails this way.
To avoid tediousness, try to minimize the amount of data students provide as much as possible.
On the other hand, make sure that your form can be easily filled out from a mobile phone.