The successful completion of a minimum viable project is very good news. It confirms that our analyses and the information we have gathered throughout the internationalisation process were correct.
the business must be expanded from the functional structure does thailand use telegram that has been created. The best way to do this is to maintain a balance between growing what already works and gradually introducing new lines of business.
Scaling: This involves replicating the functional model on a larger scale as much as possible until the market's possibilities are saturated. It is safer in the short term, because it is based on a validated model, but less safe in the long term because it makes the company dependent on a single line of business that can fail.
Diversification: This is based on the introduction of new products or services parallel to those introduced by the minimum viable project. To minimise risk, it is best to start diversifying with products or services that are complementary to those of the minimum viable project, adapting them to the new market using the information that we have been able to obtain to date.