Artificial intelligence is undoubtedly the most significant technological advancement since the advent of the Internet.
Do you want to know how it works, what it is used for and how it is applied to digital marketing?
In this article we are going to delve into the concept of artificial intelligence or AI and its possibilities for the digital takeoff of businesses.
What is AI?
The term AI is used to refer to machines that imitate human behavior.
When we see robots that go up and down stairs or serve food on trays, we are talking about artificial intelligence.
It also applies to driverless vehicles and many other machines that “think,” such as chess-playing robots.
Technically, AI is a branch of computer science linked to other disciplines, such as logic and cognitive sciences.
Its operation is based on the combination of algorithms that allow machines to imitate human cognitive functions and “learn” from the information they receive from outside.
You may think that Artificial Intelligence is a 21st century science, but that is not true.
Its origins go back much further in time.
Let's take a brief look at its history.
Origins
British mathematician Alan Turing (1912-1954) is considered the father of artificia philippine cp number l intelligence.
This brilliant scientist established the concepts of algorithm and computation.
One of his main achievements was the famous Turing machine.
In 1936, Turing designed a machine capable of solving any mathematical operation that could be represented by an algorithm.
His invention is the precursor to computers as we know them today.
In 1950, this scientist attempted to establish a standard for categorizing intelligent machines.
According to his theory, a machine would be intelligent if a human could not distinguish whether he was talking to a person or a computer.
A few years later, in 1956, scientists John McCarthy, Marvin Minsky and Claude Shannon coined the term “artificial intelligence” referring to it as “the science and engineering of making intelligent machines, especially intelligent computing programs.”
However, it was not until the 1990s that technology companies began to invest in it to improve their data processing and analysis capacity.
In 1997, IBM introduced Deep Blue, a computer system capable of beating world chess champion Garry Kasparov.
This invention marked the definitive consecration of artificial intelligence.
The year 2011 marked a new milestone in AI with the introduction of IBM Watson.