A milestone in many children's lives is school, which symbolizes independence, change and a new stage in life. It is also an exciting time for parents, full of emotions and memories that come to the surface... Full of things to organize too!
You can easily take advantage of this period to create a very effective email campaign. This is of course true if you sell school-related products or any other service that can help parents get organized (project management apps for example). But it is also true for all other e-retailers, because this is a period that lends itself very well to email campaigns that are off the beaten track.
In this article, the emailing experts at Newsletter2Go present 5 email campaign ideas that can help you boost your sales and develop your brand image as the school year begins!
1 – A classic sales campaign around the school
If you are active in an industry where school items are offered, run a classic taiwan phone number sales campaign with discounts and special offers. It is important to note that children need different items for school, not just school supplies. You can also promote new clothes, comfortable shoes, sports equipment or a new digital camera to capture the big day.
Even if you don't sell this type of product, think about ways to help parents. They may be interested in your brand if you offer services that help them get organized (like Asana or Slack) or manage their budget, or simply a way to recharge after this somewhat stressful period (if you offer spa weekends, for example).
Take great care to personalize your emails and respond precisely to the needs of your recipients. To do this, base yourself on the analyses of your past campaigns.
2. Return from vacation
Back to school also means the end of the holidays. It can therefore be a frustrating and slightly melancholic time. Bring a little good humor by asking your recipients to share their holiday memories with you. For example, you can organize a competition rewarding the best holiday photos or videos.
back to school email tip
It is also the ideal time to plan your next vacation, because as soon as you get back from the beach, you usually want to go back as soon as possible! If you are in the tourism sector or sell holiday-related products (beach utensils, etc.) this is a great time to send a campaign with special discounts on all your products or services.
And to come back to the idea of a photo or video contest: you can also ask your contacts to share the best photos of their children on the first day of school. The most creative photos will be rewarded with a voucher or a special gift. This type of campaign allows you to easily deepen the relationship with your customers and develop your brand image. In addition, it allows you to produce free photo or video content for your blog or website.
3 – Donation campaigns and competitions.
Back to school is a time of childhood and education – to which we generally associate values such as generosity and openness to the world. You can therefore offer to donate a certain percentage of each purchase to a charity and positively differentiate yourself from your competitors who are simply looking to sell.