If your company has decided to adopt inbound marketing as part of its digital strategy and you are looking for an inbound marketing agency to help you with this challenge, be very careful when choosing. Some agencies are offering this service with little experience, little knowledge or little capacity to generate consistent results. With this in mind, we decided to list some relevant factors for you to evaluate when making your choice. Talking about this marketing strategy is increasingly common in strategy and sales meetings, especially in times of crisis . It is worth remembering that this work can double or even triple the number of leads generated and bring savings of up to 62% in operational costs compared to outbound marketing initiatives. Just to give you an idea of the potential: a Hook client that sells software to companies, after a year of project, multiplied by 7 (seven) the conversion rate of qualified leads and increased by 2.6x the number of new contracts closed through digital channels. The decision to adopt or not is not an easy task. It requires a thorough analysis of opportunities and potential results in relation to the company's sales goals. It is also recommended that you conduct a preliminary study of the demand and behavior of the target audience on the Internet. Be sure to assess the company's ability to allocate resources, time and people to the project. Without this, it is better not to even start. Any project with this objective requires planning, discipline and regular implementation. It also requires a significant commitment, time and a combination of various skills and many talents. The easiest and most recommended path is to rely on the support of a partner (agency) that is knowledgeable about the subject, especially a digital marketing agency that specializes in Inbound, is certified and referenced by large automation software companies, and has clients and success stories. Hiring an agency can be simple. All you need to do is search the Internet, talk to your current digital agency or even ask for some recommendations and that's it, everything is sorted! More or less, here we have a major risk factor: if the agency is not prepared to meet your needs, it is unlikely that you will achieve the results you need to reach your sales goals. So, given this scenario, we have prepared a list of seven criteria that you should evaluate when choosing an agency:
1 - Specialization is essential
This is the first and most important criterion that you should evaluate when making your decision, especially because many digital agencies, specialized in other areas and with an eye on the
australia contact data of this market, are going all out for the Inbound world.
There is no criticism of the agencies here; in fact, this is a natural movement in markets with a barrier to entry close to zero. However, since Inbound Marketing requires knowledge, experience and certification, choosing a specialized agency will make all the difference.
2 - References and cases
In addition to specialization, also evaluate the agency's references, client base, and success (and failure) cases of Inbound Marketing projects.
It is common for non-specialist agencies to present many cases or large brands in their client portfolio, but be careful, ask for references and cases of companies with inbound strategies as their main platform for digital presence. Evaluate the challenges and results obtained by the agency; if possible, ask to speak with one or two clients.
An agency's best credentials are clients speaking highly of the agency itself.
3 - Knowledge and experience
Experience and knowledge of top, middle and bottom of the funnel practices are factors that can play a big role in your favor during the implementation of the project.
Although the concept is new in Brazil, it is already possible to find agencies with more than two years of experience in Inbound Marketing - choose these agencies. This choice will provide good learning for your project in relation to what works and, mainly, what doesn't.