What is a SWOT analysis?

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SWOT analysis is an essential tool for strategic analysis in a business context. It can be applied both to the entire company and to its individual sectors, such as marketing, finance, production and many others. Moreover, properly adapted to the specificities of an organization, a SWOT analysis can serve as a first strategic analysis as part of advisory services (consulting).

What does SWOT mean?

SWOT is an acronym derived from the first philippines number list letters of the English words: Puntos fuertes (strengths), Puntos débiles (weaknesses), Oportunidades (opportunities), Amenazas (risks). The method was developed in the 1960s at Harvard University as part of a research project.

When to use SWOT analysis?



SWOT analysis is a versatile tool that can be applied to a variety of situations. It is especially useful for strategic planning, launching a new product on the market , deciding on company expansion or restructuring, as well as during competitor analysis and market analysis . In addition, SWOT analysis is an invaluable tool in the process of personal development . It helps to identify strengths and weaknesses, as well as opportunities and threats throughout the career path. Thanks to its versatility, SWOT analysis works both in individual and organizational contexts, contributing to a better understanding of the current situation and to the planning of future actions.