Content marketing means attracting, engaging, and retaining an audience through sharing and creating articles, videos, infographics, and other media.
In content marketing, short-form content like Instagram Reels and TikTok is the No. 1 marketing format that offers high ROI. 43% of marketers reported original graphics (infographics and illustrations were also included in the most effective types). Interactive content generates 52.6% more engagement than static content. On average, buyers spend 8.5 minutes viewing static content items and 13 min on interactive content items, as stated by Linearity.
According to Semrush, the State of Content Marketing Global Report 2023, the top 3 content challenges include” attracting quality leads with content (45%),” creating more content faster(38%), and generating content ideas(35%). Let’s discuss these in detail.
What Is Digital Marketing? An Overview
“Digital Marketing is one means of promoting and selling uk whatsapp number products or services through the Internet, social media, mobile devices, and search engines. Includes emails, social media, web-based advertising, and multimedia messages or text as a marketing channel”. Digital marketing is the bridge to the global marketplace and is regarded as the best strategy for connecting through electronic technology.
A digital marketer-
Analyze whole scope of marketing
Select suitable marketing channels
Visualize audience persona
Create relevant content based on platform, goal, culture
Publish content on social media, directories, websites, etc.
Run digital marketing campaigns on multiple platforms
Check analytics and metrics
Do SEO, copywriting, editing, A/B testing
Re-run campaigns
Run Organic and paid campaigns
Optimize SEO, ROI of entire campaign
Optimize the whole campaign based pm business goal and objective