Blue – 33%;
Red – 29%;
Black and all shades of gray – 28%;
Gold or yellow – 13%.
development of corporate identity for a cosmetics store
Green color in branding of eco-friendly cosmetics store. Or here is another example of green color scheme for investment company.
Color in Branding and Color Meaning. Green
More than 95% of brands prefer to work with 1-2 colors. The rest resort to multi-color logos. 40% of brands use only text in the logo, without wasting time on additional visual effects.
By the way, some brands use several palettes at once . For example, for different advertising campaigns or different target audiences. Often, a new product line can be released in other shades. Bright colors are good for babies and older people. Cool "expensive" shades are ideal whatsapp korean number for representatives of business communities.
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Color psychology also helps analyze the emotional associations that a broad audience experiences when they see a particular combination of colors. Effectively combining a group of colors can help improve engagement and conversion. Below, you can try our new free tool that lets you determine your brand color based on certain characteristics.
Choosing a brand color scheme
Use the sliders below to tell us about your product and we'll translate it into a primary brand color.
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