What are the main features of your company (field of activity, market niche, mission, plans for the future, etc.)?
Who are your clients (approximate portrait of a potential buyer)?
What image of the company should your logo japan telegram convey? This is about metaphor.
All this needs to be reflected in the brief for the designer.
Choosing the right type
Once the main task in developing a logo becomes clear , you can move on to determining the most suitable type. The most commonly used are:
Text – considered a universal logo. When creating it, the main attention is paid to the font, which should look impressive and, preferably, unique. This is not such an easy job as it seems at first glance, because you have to especially carefully select the color palette, size and shape of the word, think through the letter spacing and other nuances.
Graphic – suitable for small companies specializing in the service sector (confectionery, cafe, beauty salon, etc.). By the way, it is the graphic logo that is most often used for food products.
Combined (a combination of text and graphics) is the most common logo, as it suits almost any business task. A graphic image, supplemented with the company name, allows you to create a bright and memorable image.