Online stores have been experiencing significant growth for years, but it is Inbound Marketing for eCommerce that has given them the greatest boost.
Something as modern as eCommerce cannot follow the old practices of traditional and intrusive advertising.
According to Hubspot, the time for old-fashioned advertising is over , as today's audiences are not in the mood, time or disposition to watch an ad that only seeks to sell at all costs.
Inbound Marketing, on the other hand, seeks to offer valuable content canadian hospitals email list such that the audiences themselves are the ones who approach the product or service.
On the other hand, Inbound Marketing for e-commerce has been named Inbound Commerce and, according to this, customers go through four main stages during their online purchasing process that we must identify:
Recognition of the problem or need.
Consider the solution.
Decision making.
In the case of virtual stores, it is necessary to create a content marketing strategy that creates the trigger to win over customers during the first two stages.
Conversion takes place when customers leave their data and let us know more about them, but obviously, a strategy must be in place that integrates eCommerce with Inbound Marketing practices.
Attract, convert, close and delight are the stages that must be followed in Inbound Marketing. And in the case of eCommerces, attraction must be done through content for blogs, videos, pages, social networks, etc.
On the other hand, lead capture occurs when landing pages, CTA buttons , offers, promotions, etc. are used, which represents added value for customers who reach the decision-making stage if you accompany them with lead nurturing.
Lead nurturing is essential for Inbound Marketing to work in these online stores. So it plays an important role in driving sales.
Automated email sending to your customers ensures that you are there at the right time , because you would know your audiences so well that you would know what stage of the sales funnel they are in.
Therefore, here we want to talk about which Inbound Commerce practices would be wonderful for your online store.
“Automated email delivery to your customers ensures you are there at the right time.”
Why use Lead Nurturing for an eCommerce?
Being there at the right moment to say the right thing is as important in eCommerce as it is in life itself.
This marketing automation technique is essential because the direct contact it achieves with customers at any stage of the sales funnel makes purchases happen.