Advantages of Marketplaces

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Marketing activities that need to be developed for e-commerce sites to sell abroad, in other words to do e-export, require a lot of time, budget and effort. Businesses that aim to achieve the most efficient results with minimum budgets by managing these processes correctly prefer to cross borders and focus on exports through global marketplaces that provide online services worldwide.

The advantages offered to businesses by both domestic and international online marketplaces can be listed as follows;

If they wish, it allows them to sell online without setting up an e-commerce site.
It allows businesses to skip processes such as setting up an e-commerce site, kuwait telegram promoting it, and adapting payment systems, and to avoid the costs of these processes.
Online marketplaces appeal to very large audiences with the digital promotion activities they carry out. Since they spend much more promotion budget than any other business e-commerce site, they are visited by hundreds of thousands of customers every day. For this reason, the business has a great promotion advantage.
Marketplaces offer sales opportunities to customers from many different cities and even different countries.
The online marketplace is a very advantageous channel for creating brand recognition and connection with the target audience.

Disadvantages of Market Places
Online marketplaces have some disadvantages as well as the advantages mentioned above. However, these advantages and disadvantages should be analyzed correctly by businesses, and the inferences to be obtained as a result and future goals should be constructed correctly.

Commissions are charged on sales in online marketplaces. Commission fees, which vary according to each marketplace’s own principles and marketing activities, are considered disadvantages for some sellers. However, it is important for the business to make a sound decision by correctly proportioning these commission fees to the budgets to be spent on promotional activities that need to be done as a single site.
The competitive environment is also valid among businesses in the online marketplace. In marketplaces that rent space to many brands of the same service or product in terms of profit, special studies or campaigns need to be carried out to differentiate