Global Revenue Innovation Advisor

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From the perspective of sales, facing performance pressure, of course, they hope that customers will buy as soon as they come and complete the transaction in the shortest time to achieve performance goals. From the perspective of market acquisition, facing limited marketing budgets and marketing channels, it is natural to hope that sales will work hard on every lead to promote transactions to prove their own customer acquisition ability and accuracy through conversion rates and to obtain more marketing budgets from the company. Therefore, what sales lack is not sales leads but "angel customers" who can be converted as soon as they come. . Typical characteristics of angel customers In past project experiences, we will conduct research on angel customers to understand how angel customers are generated.


Although different industries, products, and customer groups romania whatsapp resource are different, the characteristics of angel customers are common. Angel customers are not born, but are cultivated step by step in market education. Customer transactions need to satisfy both demand and trust in the marketing line, while angel customers generally have their own demand and trust and only need to solve marketing problems. Through research, it is found that strong demand and high trust generally come from this type, and the proportion increases from top to bottom. Trend-aware type Trend-aware customers refer to key decision makers who have the ability to independently recognize development trends and observe the changes in the development trends of industry business management to independently generate demand and find suitable products in the market.


In marketing, companies usually play the role of trend educators who lead the development of the industry, while trend-aware customers do not need to be educated to independently generate demand based on trends and find products/services that are in sync with their own awareness. Trend-aware customers account for the smallest proportion of angel customers and pay more attention to whether the solution of the product/service is consistent with their own judgment of the trend. Trend-aware customers are the most ideal seed user type for serving new brands and the best user type for new brand verification. For example, you are a marketing manager and my product is a customer relationship management system.