The company effectively connects with different demographic, geographic, psychographic and behavioural groups, ensuring its chocolate remains a favourite across the globe.
Demographically, Cadbury targets all age groups, from children to seniors. Children finance and banking email list are naturally drawn to the vibrant packaging and fun offerings such as Dairy Milk Buttons, while teens and young adults enjoy trendy innovations such as Oreo chocolate bars. For adults and seniors, Cadbury’s classic Dairy Milk and Bournville evoke nostalgia and a sense of indulgence, making their appeal cross-generational.
Netflix's marketing strategies are aimed at maintaining its leadership position in the highly competitive streaming industry while building long-lasting relationships with its audience.
One of Netflix’s most prominent strategies is its content marketing approach, which revolves around creating and promoting a unique library of original and exclusive content. By focusing on high-quality, original films and TV shows, Netflix has successfully built a brand synonymous with entertainment. Shows like Stranger Things, The Crown, and Money Heist have captured global attention and created a passionate fan base that engages with the brand beyond the screen.