Your brand should always strive to be in the back of your consumers’ mind. This will allow consumers to think about your brand when they want to pursue a certain desire (this is where the use of consistent archetypes comes in). With consistent and constant, intentional, and powerful communication. 4. Attract Your Ideal Client The archetype you choose for your brand should be aligned with your ideal client in mind at all times.
After all, you are trying to shape how that ideal client sees your brand. To telecommunications email list do this you’ll want to have some clear personas defined for your ideal client and then think about what sort of messaging is most likely to resonate with them. Focus on the values and characteristics that you are in alignment with, to point #3 above, and make sure to stay consistent with your messaging as it will take multiple impressions for it to stick in their memory.
your brand covers them all as best as you can. Do not start adding more archetypes into your brand to make them all fit together, or you will create a confused brand (see #2 above). 5. Save Time and Money At the end of the day, everything comes down to either time and/or money for any brand owner, and guess what, archetypes help here too.