2. The interest stage

[[email protected]]

ur prospect’s pain points and how your product may help them overcome those issues. Include a CTA in your outreach email that will move them to the next stage of the buying journey. Some examples include a helpful eBook or guide that provides the prospect and their business with some value.

If your lead starts showing interest in your product or service and wants to find out more, you can consider them in the interest stage of the buyer journey. At this point, the goal is to get them to the next stage, the netherlands mobile phone number consideration stage. But how do we do that?

Offering your prospect more valuable downloads like worksheets and guides is a great way to drum up more interest. This content can include information on why your product or service may be a good fit for their problems.

This is an excellent time to invite your leads to view webinars, workshops, conferences, and the like. Engaging in a discovery call can also be an effective way to qualify your lead and work on your relationship at this stage.

3. The consideration stage
When the lead realizes the benefits of buying a product or service like yours and starts thinking about making a purchase, they’ve moved into the consideration stage of the process. Now is the time to detail your specific product/service features and benefits.

You can do so by scheduling a presentation highlighting your lead’s specific pain points and exactly how your product or service can help. It’s also an ideal time to register them for product demos and guided tours.

4. The evaluation stage
Your prospect is shaping up to become a hot lead as they enter the evaluation stage of the buyer journey and show a strong interest in purchasing your product or service. It’s time to showcase your key differentiators—what makes your offering different or better than the competition, and why your lead should buy from you and not them.