Does not connect to business goals, or has no personalization. That helps us understand why most marketers prefer to draft content themselves and get inspired. The report confirms this by showing that 77% of marketers felt that AI helped them craft more personalized content by merging human creativity with AI tools. “This aligns with the prevalent trend seen in platforms like WriterAccess — an integrated model with AI tools.
They use AI for initial content creation and human writers for refinement, fact-checking, and petroleum manufacturers email lists adherence with the brand’s tone and voice.” State of Marketing Report 2024 Every Rose Has Its Thorn: Top AI Concerns From Marketers AI technology is great, but it’s not all sunshine and rainbows. According to the State of Marketing Report 2024, 60% of marketers using AI are concerned about it. Here are some of them: Job displacement: Automation through AI might lead to job losses in certain marketing roles.
Bias, plagiarism, and brand safety: AI models can perpetuate biases present in the data they are trained on. Security risks: Data security breaches pose a threat when using AI. Lack of user knowledge: Marketers need proper training and understanding to effectively utilize AI tools. These issues make sense, especially when talking about something that is new and may offer so many outcomes. As a marketer, the ones that I see that are more important to take care of are bias, plagiarism, and brand safety, which are more likely to happen when you don’t merge AI and humans.