Based on a WriterAccess Academy webinar, this article gives you the lowdown on assessing and improving your content marketing, even if you’ve never measured a KPI in your life. The truth is, measuring and tracking content performance is a must for: Identifying and fixing issues. Strengthening weak content. Capitalizing on strong content. Effectively reaching your goals. Keeping you on the path to success.
Check out these eight tips from content marketing experts Andy Crestodina, Jeff Coyle, and life insurance email list Alice Ko and you’ll see exactly what we mean. 1. Beware of Subjective Opinions If you want digital content that makes YOU happy, by all means, rely on your subjective opinion. But if you want digital content that makes your target audience happy — and generates conversions — you want to rely on cold, hard facts.
When it comes to making content marketing decisions, you need to go with what the data says — not what you say. Even “best practices” are really just opinion. They are techniques based on what experts hypothesize will work, a point Andy Crestodina likes to make when discussing data quality. The higher the objectivity, the higher the quality of data. Highest-quality data: A/B Testing — target audience, in context.