“Relying on generic data won’t help you stand out. Don’t do what you THINK you should do; that strategy doesn’t really work. It doesn’t add any value. It’s not showcasing your best. Write something truly special that stands out.” Jeff Coyle | MarketMuse Remember, any digital content you publish is going to be with you forever. It’s worth your while to plan for long-term impact, to create something exceptional.
6. Creating something exceptional means showcasing your expertise. And it typically insurance email list takes more than a single blog post or two to achieve this. That’s where content clusters come in. Content clusters involve logically linking pages together to create a grouping that supports your overall expertise. Topic clusters prove topical expertise. And they may include existing pages you already have on your site.
Keep this in mind during your next content audit. Don’t just delete pages that aren’t performing. Be discerning. Even if a page doesn’t get direct traffic on its own, it can be useful for supporting other pages within a cluster. You don’t want to stop at a single blog post or article on a topic. You want an entire pool of articles that all support each other.